What is Craft Beer?

In the history of the United States, today is the right time to be a beer lover. The average American resides within 10 miles of a brewery, and the country boasts of the highest number of beer styles and brands that one can choose from. This makes the U.S the most diverse beer market in the world.

It is difficult to define "craft beer", as the term can be interpreted to mean many different things among the diverse groups of beer lovers. Just to highlight the dominance of craft beer in the U.S beer market, the craft brewery community accounts for approximately 98 percent of the country's 6,300+ breweries.

What makes craft beer so popular?
Craft beer goes well with everyday celebrations and a majority of beer lovers treasure it as one of life's exceptional pleasures. Each glass of craft beer denotes the passion and creativity of its maker as well as its rich ingredients. To the millions who treasure craft beer, it is not just a fermented beverage, but a special drink worth sharing. To them, craft beer is supposed to be enjoyed and revered in moderation.

When applied in the food arts world, this beverage is versatile. Craft beer enhances meals when paired expertly with a dish, and can also be incorporated in the kitchen as a unique cooking ingredient.

An American craft beer brewer is small, independent and traditional.

Less than a quarter of the craft brewery is owned or controlled (or with a comparable economic interest) by a beverage alcohol industry stakeholder with no affiliation to craft brewing.

Craft brewers contribute an annual production of about 6 million barrels of beer or less, which accounts for approximately 3 percent of the total annual sales in the U.S. Each brewer has to adhere to the rules of alternating proprietorships that controls beer production.

A huge percentage of the overall craft beer produced consists of beers that derive their flavors from innovative or traditional brewing ingredients and fermentation techniques.

Below are some concepts that characterize craft beer and craft brewers
Craft brewers are normally small-scale brewers. Innovation is the key factor that distinguishes craft beer and craft brewers. Craft brewers adapt historic styles with distinctive twists to come up with new unique styles.
  • Though craft beer is mostly prepared using traditional ingredients like malted barley, non-traditional ingredients are occasionally added to give it a unique taste  and quality.
  • Craft brewers are periodically involved in CSR initiatives in their respective communities through product donations, philanthropy, sponsorship of events and volunteerism.
  • Craft brewers employ distinctive, personal tactics when connecting with their customers.
  • Craft brewers uphold integrity in their brewing process and they are independent. They do not collaborate with non-craft brewers.
  • A majority of the American populace reside within 10 miles of a craft brewer.
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